Starting today, all hotel advertisers can now showcase feed data, such as hotels, prices, dates, ratings and images, in this ad format.
Travel advertisers who use travel feeds to richen up their sponsored search ads had seen a 20% increase in click-through rates when advertisers participate in our full range of formats.
We’ve made it easy for advertisers to get started with Travel Feeds in Search Ads. For advertisers with a travel feed already linked, both new and existing Search Ads campaigns will automatically include relevant information from the feed.
Google is currently testing a new card called "Top 10 This Week" for "things to do" related queries. It combines event data and GMB information.
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