The UK competition watchdog intervened in 2021 as it feared Google's plan to replace third-party cookies with Privacy Sandbox could lead to more advertisers using Google's own systems.
Jeff Green from The Trade Desk expressed concerns over Google eliminating third-party cookies and emphasized the importance of giving consumers the choice.
The UK Competition and Markets Authority is seeking feedback on Google's revised approach to Privacy Sandbox, highlighting the need to consider implications for consumers and market outcomes.
Collection
[
|
...
]