"It's a desert out there for marketing-minded CPG professionals looking to tap into the modern marketing tactics and strategies that are driving real results across the fast-changing CPG space," said Baca. "I made it my goal to fill that white space-and to create a container where high-level marketers can share their own insights about what's working, what's not and more about their biggest wins and failures as CPG marketers."
The series features eight candid interviews with marketing leaders from top brands like Traditional Medicinals, Aspire Energy Drinks and SIMPLi, delving into the challenges of the competitive CPG landscape.
Baca brings 25 years of journalism experience and a deep understanding of marketing to the series. His work integrates journalism-minded approaches to PR and communications, pushing the boundaries of traditional marketing.
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