Havas, the French holding company, has acquired Channel Bakers, a commerce agency known for its early advertising work for consumer electronics on Amazon. This acquisition aims to enhance Havas' retail media expertise by integrating Channel Bakers into Havas Market. CEO Joshua Kreitzer noted that the agency seeks to expand relationships with non-endemic advertisers. Channel Bakers, with its 80 employees, brings significant experience in ecommerce, assisting brands like Samsung and Balega with advertising strategies not only on Amazon, but also across other marketplaces.
Havas has acquired Channel Bakers, enhancing its retail media expertise with a focus on non-endemic advertisers and expanding its capabilities in commerce advertising.
Channel Bakers’ clients, including Samsung and Balega, signify its established presence in the ecommerce landscape, bolstered by the acquisition by Havas.
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