After hitting $1 million in sales in one day, the founders of Bloom, Mari Llewellyn and Greg LaVecchia, chose to intensify their marketing strategy, leading to exponential growth.
Bloom's success can be attributed to their innovative use of social media and influencer marketing, which mirrored the growing demand for dietary supplements and their savvy pivot to TikTok.
The couple's roots in social media allowed them to form a dedicated marketing team early on, effectively harnessing platforms to reach larger audiences and adapt quickly.
By establishing a strong presence on TikTok from the start, Bloom capitalized on the platform's rise, contracting creators to generate content that drove engagement and brand visibility.
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