The success of Judy Blue jeans on TikTok is driven by small, women-owned retailers utilizing authentic content marketing, attracting diverse consumers through relatable testimonials.
Jennifer Song emphasizes the importance of empowering wholesale partners to market Judy Blue jeans in a way that resonates with their audiences on TikTok.
TikTok provides a platform for viewers to connect with women of different sizes showcasing the jeans, leading to increased organic reach and customer engagement.
The platform's ability to promote relatable content creates a community where viewers feel seen, driving Judy Blue's viral success and sales through social commerce.
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