How Levi's Uses AI to Tailor Messages to Customers
Briefly

Levi's collaborates with Cordial to provide customized, engaging communications to its consumers globally. The partnership focuses on enhancing customer experiences across digital platforms by utilizing Cordial's Edge AI technology, which automates personalized notifications and marketing strategies. Jason Gowans, Levi's chief digital officer, emphasizes the importance of delivering memorable experiences throughout the customer journey. With an omnichannel approach, Levi's aims to connect more deeply with its audience through meaningful interactions, particularly highlighting upcoming product launches in an engaging manner.
At Levi's, we believe in cutting through the noise to bring consumers only the most meaningful and engaging updates, making every alert a moment of inspiration.
From product discovery to checkout and every interaction in between, we have to deliver memorable and personalized experiences at every juncture of the shopping journey.
Cordial predicts behavior and preferred channels by understanding customer reactions to complex variables, analyzing context beyond open and click rates.
An effective messaging strategy utilizes an omnichannel approach across several touchpoints and channels.
Read at Sourcing Journal
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