How RMNs Use MFA And Cheap Inventory To Game Attribution Rules | AdExchanger
Briefly

from AdExchanger11 months ago
Retail media has a serious attribution problem. Closed-loop purchase attribution is one of the main selling points of retail media.
AdExchangerhttps://www.adexchanger.com/commerce/how-rmns-use-mfa-and-cheap-inventory-to-game-attribution-rules/
But advertisers would see a shift from sales attributed to Amazon Ads to more organic sales.
AdExchangerhttps://www.adexchanger.com/commerce/how-rmns-use-mfa-and-cheap-inventory-to-game-attribution-rules/
Read at AdExchanger
#retail-media #attribution-problem #transparency #low-quality-inventory #ad-placement
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