How deep learning is transforming advertising with precision, privacy and performanceAdvertisers should assess paid impressions against five essential questions to ensure their investment is justified.
How A Digital Media Agency Built Its Own AI-Powered Contextual Targeting Tool | AdExchangerAI tool Reticle targets ads based on emotions, improving ad recall and purchase intent.
How RMNs Use MFA And Cheap Inventory To Game Attribution Rules | AdExchangerRetail media's attribution problem is significant due to manipulation and lack of transparency.RMNs often serve ads on low-quality inventory to claim attribution credit for sales.
Meet The Ad Tech Players Using Generative AI For Their Media Buys | AdExchangerContextual targeting now uses generative AI for more precise ad placements.Generative pre-trained transformers (GPTs) help overcome the issues of overly broad or narrow contextual targeting.