How Siren Blasters' creator campaign shows the strengths and weaknesses of influencer marketing
Briefly

from Digiday4 months ago
Frank Landi expressed his belief that Siren Blasters could outperform competitors in the foam dart blaster market with better quality and pricing.
Digidayhttps://digiday.com/marketing/how-siren-blasters-creator-campaign-shows-the-strengths-and-weaknesses-of-influencer-marketing/
Siren's foam dart blasters, designed by Adam Gelder, shoot faster and farther than any off-the-shelf options, despite the existing 3D-printed hobby-designed models.
Digidayhttps://digiday.com/marketing/how-siren-blasters-creator-campaign-shows-the-strengths-and-weaknesses-of-influencer-marketing/
Influencer reviews, including from WalcomS7, highlighted Siren's role in making high-powered blasters accessible, resulting in increased consumer interest and rapid sales.
Digidayhttps://digiday.com/marketing/how-siren-blasters-creator-campaign-shows-the-strengths-and-weaknesses-of-influencer-marketing/
Siren's aggressive influencer marketing strategy has successfully attracted customers but also caused caution among some hobbyists who feel wary of the brand.
Digidayhttps://digiday.com/marketing/how-siren-blasters-creator-campaign-shows-the-strengths-and-weaknesses-of-influencer-marketing/
Read at Digiday
#foam-dart-blasters #influencer-marketing #toys #consumer-trends #hobbyists
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