adMarketplace's "The State of Search 2025" report explores changing consumer behaviors, revealing that more than half of surveyed individuals have altered their purchasing searches in recent years. The study shows a marked shift towards native advertising and alternative platforms such as review sites and buy now, pay later (BNPL) apps. With 51% of consumers frequently using BNPL apps, the report encourages brands to rethink their advertising strategies to include these emerging channels, which are especially popular among younger demographics.
New research from adMarketplace indicates a significant shift in consumer search behavior, with a clear movement towards native advertising and alternative shopping platforms.
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