How to actually get people to sign up for your newsletter
Briefly

When creating lead magnets, businesses must focus on providing valuable, free items or services in exchange for contact info, enhancing customer connection.
Tori Dunlap gained 10,000 newsletter subscribers by creating a quiz that offered a free personalized money plan, driving engagement through social media.
To maintain subscribers, businesses should think about what their audience is asking for and build trust by delivering consistent value through their newsletters.
Establishing a robust welcome sequence is crucial to engage new subscribers and keep them informed, ultimately fostering a lasting connection with the brand.
Read at Fast Company
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