During a weekend when TikTok was temporarily offline, Whatnot, a livestream shopping platform, reported a surge in user registrations and activity. CEO Armand Wilson noted that it was their biggest weekend ever, with many new sellers participating for the first time. This event highlights the growing uncertainty in the social media landscape, as brands seek alternatives. Wilson acknowledged the rising competition but emphasized their focus on growth rather than competitive analysis. The inflection point in live shopping suggests a changing dynamic in how consumers engage with social commerce platforms.
It was our biggest weekend for new sellers - both in terms of news sign-ups and also sellers who went live for the first time.
We've definitely seen a big growth in live shopping as a whole. And I'm sure some of that can be attributed to some of our competitors pushing and getting more vocal.
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