In 2025, effective digital marketing will be critical for ophthalmic practices, as emphasized by Troy Cole at the Telling It Like It Is conference. He stated that practices must actively market to both prospective and existing patients to ensure sustained relationships. Implementing a five-star review system, requesting feedback in a straightforward manner, and enhancing online accessibility are key strategies. By leveraging positive reviews, practices can build their brand and improve patient interactions, ultimately contributing to long-term success in patient care and satisfaction.
Digital marketing is needed to attract patients and sustain existing relationships. Practices can utilize positive reviews, refine the patient's online experience and embrace social media.
Collection
[
|
...
]