Kamala Harris' campaign has infused a refreshing approach to TikTok, blending humor and authenticity that resonates with younger voters, making campaign content feel fun again.
According to V Spehar, Harris' campaign displays a unique understanding of parasocial relationships by engaging authentically, appealing to followers as a relatable TikToker rather than a conventional campaign.
The campaign's effective use of trending sounds and memes has allowed it to rapidly grow its audience, resulting in a significant boost in followers and engagement.
By reposting user-generated content, Kamala Harris' campaign not only amplifies engagement but harnesses the community's creativity, encouraging continuous content creation around the campaign.
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