The Information Age has birthed the attention economy, an industry worth hundreds of billions of dollars anchored in keeping eyeballs firmly glued to screens, thus generating ad revenue. Every second spent clicking and scrolling through the trivial and/or sordid details of other people's lives, people that you will most likely never meet- celebrities, politicians, influencers- is another dollar in some already obscenely wealthy tech bro's wallet.
Let's be honest: we've all got that one celebrity, influencer, or podcast host who lives rent-free in our heads. You know their dog's name, their morning routine, their trauma story, and their oat milk brand of choice. You might even find yourself defending them in comment sections like they're your actual friend. Congratulations, you've formed a parasocial relationship. For those who aren't as active on social media, that's a one-sided bond we form with people we don't actually know.