Kevel has acquired Nexta, an automated advertising self-service platform, which underscores its mission to redefine retail media. This acquisition allows Kevel to integrate Nexta's AI capabilities into The Retail Media Cloud™, offering a comprehensive suite that enhances ad personalisation and operational efficiency for retailers. Kevel aims to empower retailers by giving them control over their advertising strategies and helping them optimise their multi-channel investments. The merger will create a more competitive environment within the retail space, making advanced advertising technology accessible for all retailers regardless of size.
This acquisition reinforces Kevel's commitment to transforming the retail media landscape by encouraging retailers to launch custom retail media programmes that drive marketplace revenue.
Nexta's AI-driven ad manager simplifies the advertising experience and enhances efficiency with booking-optimised self-service.
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