"There's going to be blood," said one ad agency exec who asked for anonymity. "There's gonna be a lot of consolidation as a result. Creative agencies, PR agencies, they're going to push them together like VML or whatever that agency's called now, right? That's gonna mean redundancies in the back office can be addressed very quickly. The amount of savings that comes from that - they're gonna cut like a meaningful percentage of operating cost; you don't need two CFOs, you don't need two art departments, etc. - is probably about 30% of the staff from both sides."
Omnicom CEO John Wren addressed concerns about consolidation by stating, "Each of our brands will continue to operate with their unique identities... we believe that this merger will enhance our ability to serve clients and deliver value for our shareholders."
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