Omnicom's new organizational structure, dubbed the Omnicom Advertising Group, aims to offer seamless global creative services, emphasizing the need for coherent and unified approaches to advertising.
Andrew Essex highlights a significant shift in thought for holding companies, moving from being merely a collection of revenue-generating entities, towards providing an integrated platform which enhances service delivery.
The current trend sees holding companies increasingly consolidating their agencies to provide a unified brand, demonstrating the industry's transition towards vertical integration and comprehensive service offerings.
As per the industry insights, the shift implies that clients now expect a more cohesive service experience, allowing access to top talent across various disciplines within a single holding company.
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