"Search engine marketing (SEM) refers to utilizing paid ads to appear higher in SERPs. SEM strategies involve bidding on powerful keywords..."
"Digital advertising intelligence allows you to track your campaign's performance in real time and modify it accordingly..."
"SEM specialists typically conduct an SEO competitor analysis before creating their campaigns, checking what others in the field are doing..."
"The keywords you use expose you to audience members who are highly motivated to purchase..."
#search-engine-marketing #digital-advertising #performance-metrics #keyword-strategy #campaign-analysis
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