Starting in June 2024, Google Ads is officially phasing out Call Ads to streamline its offerings, as they didn’t achieve the expected traction for generating direct phone calls.
Many marketers fail to fully leverage Google Analytics 4 (GA4) for enhanced audience targeting and event tracking, missing out on maximizing their advertising efforts on Google Ads.
Hiring a freelance PPC specialist for your B2B business can provide tailored strategies and more flexibility compared to large agencies, resulting in better ROI and performance.
Optimizing landing pages for mobile users is crucial in boosting conversions, as mobile traffic continues to dominate and users expect seamless, efficient experiences when engaging with ads.
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