Beatgrid has developed a methodology that can measure ad messaging effectiveness across all video and audio platforms, bridging marketers' needs for quantifiable data.
The technology is comparable to the ACR found in most 'smart TV sets' and captures audio signals from ads on smartphones, ensuring enhanced ad exposure measurement.
With the ubiquity of smartphones and the app’s capability to measure ad exposure passively, Beatgrid ensures a reliable data collection process, mitigating memory-related inaccuracies.
Beatgrid's approach not only addresses the challenge of measuring diverse ad channels but also prioritizes privacy with its panel-based methodology, enhancing reliability for modern marketers.
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