YouTube has shifted from primarily mobile viewership to television, with users now spending more time watching on TV than on mobile devices in the U.S. This change has prompted the platform to innovate, offering features like second screen interactivity with mobile devices and the Watch With feature for live commentary. Additionally, YouTube is introducing ad formats tailored for TV, such as QR codes, to capitalize on viewer engagement and creators' earnings. This strategic evolution is appealing to a growing number of advertisers as living room viewing expands.
"Our growth on connected TVs is also attracting new advertisers," Mohan shared in his post. "We'll continue to improve fan-favorite YouTube..."
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