Elon Musk's X has dropped Unilever from an antitrust lawsuit, stating they reached an agreement where X promises to meet Unilever's responsibility standards regarding brand safety.
The lawsuit alleged Unilever, along with others, conspired to withhold billions in advertising revenue from X. Unilever confirmed the partnership would continue under improved safety standards.
X continues to pursue antitrust claims against other defendants, indicating a focused strategy to recover lost advertising revenue following a significant decline post-Musk's acquisition in 2022.
Concerns over harmful content on X caused advertisers to hesitate, illustrating the challenges Musk faces in restoring trust and stabilizing advertising relationships after the platform's controversial changes.
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