The NFL's "Somebody | It Takes All of Us" ad has emerged as a leader in the 2025 Super Bowl advertising landscape, generating strong positive emotions and capturing viewer attention effectively. According to DAIVID, 55.8% of viewers experienced intense emotional reactions, especially feeling warmth, inspiration, and pride at rates significantly above the national average. The ad's Creative Effectiveness Score was 6.56 out of 10, placing it ahead of notable competitors. In contrast, humor remains a strong focus for many Super Bowl advertisers this year, with the majority targeting amusement as their top emotional appeal.
The NFL's "Somebody | It Takes All of Us" ad generated the highest levels of positive emotions and attention, becoming a frontrunner in the 2025 Super Bowl ad landscape.
With 55.8% of viewers feeling intense emotions, the ad outperformed the average US ad by significant margins in warmth, inspiration, and pride.
DAIVID's Creative Effectiveness Score rated the NFL ad highest, scoring 6.56 out of 10 and surpassing competitors like Michelob and Reese's.
Super Bowl advertisers are prioritizing humor this year, with 14 out of 19 ads focusing on amusement as the primary emotion.
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