#brand-effectiveness

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#emotional-advertising #viral-marketing #marketing-measurement #advertising #consumer-emotion #soft-drinks
fromThe Drum
1 week ago

You are not the customer, LinkedIn is not reality, and most ads are still crap

Someone in my workshop spied the chart below from our recent mega-analysis of global campaigns submitted to Effie, noting the steady decline in the industry's ability to create brand effects (awareness, differentiation, distinctiveness, trust, salience, etc.) as well as a drop off in how emotional ads are. I think it is safe to say that these factors are correlated. In fact, I've previously bet my new house upon it: Feel or fail. Why emotional ads will always beat persuasive ones
Marketing
Marketing tech
fromExchangewire
6 months ago

New Report Finds Soft Drink Brands Losing Their Fizz Due to Confusion & Lack of Emotional Consistency

Consumers feel confused about the majority of soft drink ads, which affects brand perception and effectiveness.
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