#brand-effectiveness

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#mobile-advertising #attention-metrics #native-in-app-ads #ad-frequency #world-cup #advertising #viewer-emotions
Marketing tech
fromExchangewire
3 days ago

Lumen Research Finds; Trainline Advertising Delivers Double the Attention of Standard Mobile Display

Trainline app advertising delivers significantly higher attention and stronger brand outcomes than standard mobile display benchmarks.
Marketing
fromExchangewire
2 weeks ago

Fox Sports Nets World Cup Win Before Ball Is Even Kicked as "Miracle" Tops Early 2026 Ad Rankings

Fox Sports' “Miracle” World Cup promo generated the highest emotional impact, with intense positive emotions and above-average attention and brand recall.
fromThe Drum
6 months ago

You are not the customer, LinkedIn is not reality, and most ads are still crap

Someone in my workshop spied the chart below from our recent mega-analysis of global campaigns submitted to Effie, noting the steady decline in the industry's ability to create brand effects (awareness, differentiation, distinctiveness, trust, salience, etc.) as well as a drop off in how emotional ads are. I think it is safe to say that these factors are correlated. In fact, I've previously bet my new house upon it: Feel or fail. Why emotional ads will always beat persuasive ones
Marketing
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