Opti Digital Reports eCPM 36% Higher on Black Friday Compared to November Averages
Briefly

from Exchangewire3 months ago
Global consumer spending on Black Friday reached USD$74.4bn, a 5% increase from last year, reflecting both consumers' engagement and advertisers' investment strategies.
Exchangewirehttps://www.exchangewire.com/blog/2024/12/03/opti-digital-reports-ecpm-36-higher-on-black-friday-compared-to-november-averages/
Advertisers are strategically investing to secure premium ad placements during Black Friday, reflected in a 36% rise in eCPM, signifying the importance of high-quality media.
Exchangewirehttps://www.exchangewire.com/blog/2024/12/03/opti-digital-reports-ecpm-36-higher-on-black-friday-compared-to-november-averages/
Mobile eCPM exceeded desktop by 13% on Black Friday, indicating a continuing shift to mobile-first strategies and the necessity of mobile-optimised ad formats.
Exchangewirehttps://www.exchangewire.com/blog/2024/12/03/opti-digital-reports-ecpm-36-higher-on-black-friday-compared-to-november-averages/
The influence of Black Friday extended through November with a 27% rise in eCPM during the last week, showcasing long-lasting effects on ad performance.
Exchangewirehttps://www.exchangewire.com/blog/2024/12/03/opti-digital-reports-ecpm-36-higher-on-black-friday-compared-to-november-averages/
Read at Exchangewire
#black-friday #digital-advertising #ecpm #mobile-advertising #consumer-spending
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