Organic social media has rapidly become a pivotal aspect of marketing for many brands, with a notable 79% increase in investments over the past three years. A VaynerX and Ipsos report reveals that 50% of marketers intend to further boost their spending. This approach is recognized as cost-effective and beneficial for building brand awareness. Research indicates that 70% of marketers believe organic social can yield savings of up to 50%. Key insights suggest that strategic creativity is necessary rather than reliance on large media budgets to achieve successful outcomes in brand engagement.
Brands are getting the sense that organic social media is actually advertising that can be incredibly targeted and help drive awareness and other business objectives.
Seventy percent of those surveyed indicated the tactic can generate savings up to 50%. You don't have a media spend; the spend is on the creative.
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