Origin Trials Commence; Barb Expands Campaign Planning Tool; Pluto TV Partners with French AVOD Platform M6+
Briefly

from Exchangewire5 months ago
The UK advertiser trade group ISBA announced the launch of Beta trials for Origin, its cross-media audience measurement platform, involving 35 members measuring real campaign data across multiple platforms.
Exchangewirehttps://www.exchangewire.com/blog/2024/09/25/origin-trials-commence-barb-expands-campaign-planning-tool-pluto-tv-partners-with-french-avod-platform-m6/
Barb's Advanced Campaign Hub now includes streaming services like Netflix and discovery+, allowing advertisers to plan campaigns across linear and on-demand services with updated estimates.
Exchangewirehttps://www.exchangewire.com/blog/2024/09/25/origin-trials-commence-barb-expands-campaign-planning-tool-pluto-tv-partners-with-french-avod-platform-m6/
Pluto TV has partnered with M6+ to bring M6 channels to its platform, expanding content availability while facilitating an advertising arrangement to scale Pluto TV in France.
Exchangewirehttps://www.exchangewire.com/blog/2024/09/25/origin-trials-commence-barb-expands-campaign-planning-tool-pluto-tv-partners-with-french-avod-platform-m6/
Read at Exchangewire
#audience-measurement #cross-media-platforms #advertising-trends #streaming-services #uk-marketing
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