On February 4th, 2025, Outbrain Inc. successfully closed its acquisition of Teads, creating a new entity that combines both companies' branding and performance capabilities to forge a prominent omnichannel outcomes platform. Operating under the Teads name, the merger aims to optimize supply paths on the open internet, connecting premium media with data-driven advertising experiences. Through the integration of respective technologies, including Outbrain's predictive capabilities, marketers will benefit from comprehensive solutions that span the entire marketing funnel, ultimately enhancing targeting for measurable business outcomes.
"The new Teads' mission is to drive lasting value with an offering that invites marketers to expect better outcomes, media owners to expect sustainable value, and consumers to expect elevated experiences."
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