'People are looking for alternatives': How fashion rental platforms are marketing for holiday parties

"We want people to fully grasp that a lot of these things [they are buying for the holidays] are one-time wear. Rental platforms offer a sustainable alternative, allowing for festive options without the environmental impact."

"Nuuly is leveraging its holiday styling suggestions and exclusive collections to appeal to consumers looking for unique outfits, encouraging them to consider rentals instead of purchases."

Read at Modern Retail