Pinterest has forecasted its first-quarter revenue at $837-$852 million, surpassing analyst expectations, buoyed by strong Q4 performance with record user engagement. The rise in Gen Z users and enhanced shoppable content have made the platform more appealing to marketers. Pinterest's AI-driven advertising tools, like the Performance+ suite, are contributing to this growth, allowing advertisers to target users more effectively. Additionally, partnerships with Google and Amazon are helping diversify revenue sources. Despite missing per-share profit estimates, Pinterest is positioning itself strongly in the digital advertising landscape.
Advertisers turn to Pinterest for its AI-driven ad tools such as Performance+ suite, designed to help advertisers better target users with automation features.
Rising Gen Z users and new shoppable content have made the platform more lucrative for marketers.
Our strategy is paying off. People are coming to Pinterest more often, the platform has never been more actionable," CEO Bill Ready said in a statement.
Pinterest's first-quarter revenue forecast of $837 million to $852 million was above analysts' average estimate of $832.8 million.
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