Poppi's marketing strategy for the Super Bowl involved deploying pink vending machines stocked with free products to influencers, generating millions of views on social media. However, this approach sparked criticism online. Many TikTok users expressed that this flashy PR stunt felt disconnected from current economic hardships, where consumers find the drink too expensive at $2.49 per can. Viewers urged brands like Poppi to reconsider their outreach strategies and focus more on relatable actions rather than extravagant influencer promotions.
The influencer videos have been racking up millions of views, yet many viewers feel out of touch with the flashy PR involved.
TikTok comments reveal frustration with wealthy influencers promoting expensive products while everyday consumers struggle to afford them.
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