"Success [in these areas] depends on offering diverse translation options, like guarantees and pricing flexibility, that cater to local trading norms," says Diederick Ubels, Vistar's managing director for EMEA.
"In APAC, we're seeing programmatic transition from being a tactical solution to becoming central to brands' overarching OOH strategies," says Ben Baker, Vistar's managing director for APAC.
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