A study by Socialinsider analyzed 1.25 million social media posts to assess average engagement performance across various platforms. The findings revealed TikTok's dominance in organic engagement, boasting an impressive average engagement rate of 2.50%. This data underscores TikTok's effective algorithm, which emphasizes interactive content, fostering deeper conversations and shares among users. In contrast to other platforms, TikTok's ability to capture engagement highlights its unique position in the social media landscape. Additionally, engagement rates are quantitatively defined through specific calculations involving likes, comments, and follower counts, further illustrating performance measurement methodologies.
TikTok has solidified itself as the king of organic engagement, with an average engagement rate of 2.50%. The platform's superior engagement values highlight how TikTok's algorithm continues to prioritize highly engaging content, rewarding posts that drive conversations and shares.
Engagement rate per post is calculated as the sum of likes and comments on the post divided by the total number of followers that the profile has. The result is then multiplied by 100.
Collection
[
|
...
]