The eCommert Navigator Q3 2024 report reveals that retail media advertising costs have stabilized, with CPC growth plateauing at 2% year-over-year after significant inflation.
With retail media spending growing 28% year-over-year, many retailers are eager to participate, illustrating the rapid growth of this sector compared to traditional digital advertising.
Walmart's sponsored products maintain higher click-through rates than Amazon's, potentially attracting more advertiser investments as competition heats up in retail media.
The competition between platforms is not only driving evolution within the platforms but also providing advertisers with more choice and potentially lower costs.
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