The advertising landscape for the Super Bowl is evolving, with retail media networks like Amazon and Walmart gaining prominence. These networks are becoming crucial for brands looking to maximize their advertising spend, especially during moments like the Super Bowl. Walmart Connect highlights the necessity for brands to start campaigns early and maintain them through game day. Secondary holidays such as the Super Bowl play a vital role in boosting sales during less active months. The growth of these networks allows brands to simultaneously enhance sales and awareness outside traditional ad slots.
Retail media networks are reshaping Super Bowl marketing by allowing brands to leverage grocery aisles and apps for targeted advertising, enhancing their visibility during the game.
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