The integration between SAP Sales Cloud and Gainsight Customer Success seeks to provide a seamless, continuing customer journey beyond conversion, supporting customer retention and growth. With Gainsight data accessible within the Sales Cloud platform, customer success managers will be able to expand cross-sell and upsell opportunities while sales representatives will be able to incorporate customer satisfaction and product usage insights into subsequent sales cycles.
Online marketplace and sales channel integrator Gainsight will integrate with SAP Order Management Services (SAP OMS) and SAP Commerce Cloud. This will make it possible to activate some 950 new sales channels within SAP systems, helping merchants automate and manage their third-party marketplace outlets within SAP. The integration will offer ecommerce insights across first- and third-party channels.
The annual Customer Loyalty Index from SAP Emarsys reported that Gen Z valued creative and personalized marketing efforts. If anything stands out, it's the relatively small gap between Gen Z and other (older) demographics.
33% of Gen Z, compared to 28% of all demographics, have tried a new brand because of its 'creative marketing.' Additionally, one-third of Gen Z (33%) are enticed by brands that use 'cool' content or imagery, compared with 27% of other age groups.
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