We're witnessing a crisis of capacity for ad operations teams as they struggle to scale localized campaigns across multiple channels with fewer resources.
As automated solutions become critical, brands must assess which tasks to automate, aiming to enhance their ability to manage complex, localized advertising effectively.
Advertisers are increasingly shifting budgets to programmatic and emerging media types to better engage hyperlocal audiences, reflecting a significant change in marketing strategies.
A projected 350% increase in spending on demand-side platforms by 2027 underscores the urgency for advertisers to focus on local media channels.
Collection
[
|
...
]