Sierra Nevada aims to emphasize its family-owned identity in brand marketing while embracing innovative advertising methods to broaden its reach without substantial production costs.
Catherine Gilham noted that after partnering with Kargo, Sierra Nevada was able to quickly create effective TV commercials that conveyed the brand's messaging using available resources.
The Narrative ad unit allows Sierra Nevada to showcase their products effectively, combining professional photos with an engaging audio overlay to reflect their new brand identity.
Despite initial concerns over the production quality, Gilham found that the Narrative unit was able to closely resemble traditional ads, delivering the necessary impact.
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