Snapchat's new operating system aims to enhance its augmented reality (AR) hardware and signal a shift towards making glasses as commonplace as smartphones.
CEO Evan Spiegel envisions AR glasses as a natural computing solution for real-world interactions, reflecting a shift in how we engage with technology.
At the Partner Summit, Snapchat revealed plans for a simplified app design, integrating features similar to TikTok, indicating a broader strategy towards user engagement.
Snap's advancements in AR and new advertising products signal a strategic pivot aimed at diversifying its business beyond traditional advertising, fostering innovation in social experiences.
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