At the Snap Partner Summit, Brooke Berry highlighted new tools allowing creators to share content analytics with brands, fostering lucrative paid partnerships.
Berry's persuasion skills have led creators from platforms like TikTok to switch to Snapchat, drawn by its monetization initiatives and community-building features.
Snapchat's new features include profile simplification and interactive responses, aimed at creating a stronger online community and enhancing user engagement.
The social media landscape is shifting, as Snap makes efforts to attract a diverse range of creators by tripling public postings over the past year.
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