This Super Bowl, advertisers are leaning heavily on humor, choosing comedic and nostalgic themes in their commercials. As the Philadelphia Eagles squared off against the Kansas City Chiefs, many companies opted to release ads in advance but retained some surprises. Experts suggest that due to last fall's U.S. presidential election, advertisers prioritized avoiding controversy this year, leading to a safer approach that favors simple humor over innovative ideas. Although safe ads can garner attention, they may also risk being forgotten in a crowded market.
Many companies put their ads online ahead of the game, but some held out to maintain an element of surprise.
The finalized crop of commercials features a lot of simple humor, nostalgia and few creative risks, he said.
Everybody wants to be safe, but you also want to be interesting, Calkins said.
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