Impact Plus has appointed Christina Wu as its new international customer success manager, focused on reducing the carbon footprint of online advertising. The company, a leader in sustainability tech, partners with major brands to evaluate greenhouse gas emissions from digital ads. With the internet now a significant source of global emissions, Christina's role is pivotal in leveraging Impact Plus's carbon evaluation tools to assist clients. Her extensive experience in sustainability will enhance the services offered, as affirmed by Agathe Viaud, the company’s global head of customer success.
Christina Wu joins Impact Plus as international customer success manager, enhancing client services to help reduce the carbon footprint of digital ad campaigns.
Impact Plus offers sustainability solutions for digital advertising, aiming to lower greenhouse gas emissions linked to online ads at a global scale.
An ad campaign with 5 million impressions can emit carbon dioxide equivalent to a round-trip flight from Paris to Los Angeles, revealing the industry's impact.
Agathe Viaud expressed enthusiasm for Christina Wu's addition, emphasizing that her experience in sustainability consulting will strengthen Impact Plus's service delivery.
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