Many beauty brands still overlook the potential of audio in their marketing, leading to a lack of memorable sonic identities. The latest edition of Amplify magazine highlights how music can foster emotional connections and individuality. Although brands like LUX have established strong sonic identities that resonate with audiences, most rely on generic stock music. This presents an opportunity for brands willing to develop distinct sonic identities to stand out in an overcrowded market, particularly as consumer expectations evolve towards authenticity and self-expression.
"Music, as a powerful and instantaneous tool for creative expression, can allow brands to emotionally connect with consumers and also showcase their individuality."
"Of the 50 top global brands we analyzed, only three had full sonic identities, highlighting a significant opportunity for differentiation."
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