Discover the Brand Impact Awards 2025 judging panel
This year's Brand Impact Awards will feature expert judges from top global agencies and independent studios to celebrate outstanding branding across various categories.
Sonic branding is bollocks: here's what you're doing wrong
Sonic branding has often been presented as expensive jingles, resulting in a disconnected deliverable that fails to resonate with how people experience sound.
The beauty industry isn't using branded audio as effectively as it could be
"Music, as a powerful and instantaneous tool for creative expression, can allow brands to emotionally connect with consumers and also showcase their individuality."