We have a high-ticket item, so I can't send [it] to 50 influencers a month. I've found it's more effective to have these small micro-influencers and their amplification is way better.
I've been speaking to so many influencers just in general at events, and so many of them have said to me, 'brands aren't paying anymore, the budgets are dried up,' and I'm like 'that's because you guys just aren't driving the kinds of revenue that justifies us spending thousands of dollars on partnerships.' To that point, a lot of them are willing to go back in, renegotiate [and] do these test partnerships.
Collection
[
|
...
]