Raffi Salama argued that the best talent no longer sees the agency model as a viable career path, with many creatives opting for independent or tech roles.
Salama emphasized that brands are increasingly dissatisfied with the value of traditional agencies, feeling that they do not meet modern marketing demands or expectations.
Dom Burch countered by highlighting the unique advantages agencies provide in terms of integrated services and experience, arguing that they can adapt to emerging industry trends.
Laura Jordan Bambach defended agencies' relevance by showcasing examples of how creative work produced within agency structures continues to resonate strongly with audiences.
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