SEO is the process of optimizing a website for target keywords to rank high on search engine results (SERP), focusing mainly on Google for better visibility and reaching potential customers.
Businesses need SEO to get in front of potential customers, and techniques like Technical, On-Site, and Off-Site SEO are crucial for organic growth. SEO complements paid marketing efforts for scaling businesses.
Link building plays a vital role in SEO by establishing website credibility and improving search rankings. It's a crucial skill for serious business owners aiming to grow through organic channels.
Mastering link building and understanding its importance in the larger SEO strategy is key for companies to succeed and acquire new customers efficiently.
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