Later's acquisition of Mavely for $250 million aims to enhance influencer marketing by enabling better measurement of ROI and helping creators maximize earnings.
Mavely's extensive network of over 120,000 creators has driven more than $1 billion in gross merchandising volume, indicating significant marketing impact for brands.
eMarketer predicts that U.S. influencer marketing spending will reach $9.29 billion by 2025, showing a robust growth trend outpacing traditional digital ad spends.
The rise of data and AI in influencer marketing is critical; those who can effectively analyze large data sets will lead the competitive edge.
#influencer-marketing #social-media-management #acquisition #artificial-intelligence #marketing-analytics
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